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YouTube, the world's leading video-sharing platform, has taken a significant step towards combatting spam and fraudulent activities on its platform. In a recent announcement, YouTube unveiled a series of changes that will reshape how links are shared and content is discovered on the platform, all while safeguarding the integrity of the creator community and enhancing the viewer experience.
Starting from August 31, 2023, YouTube will implement a gradual transition rendering links in YouTube Shorts comments and descriptions unclickable. This strategic move is designed to clamp down on spam and deceptive practices that have plagued the platform, ensuring a safer and more trustworthy environment for both creators and viewers alike. This change aligns with YouTube's commitment to quality content and authentic interactions.
As part of its ongoing efforts to foster genuine engagement, YouTube will introduce a revolutionary feature for creators to showcase essential links directly on their channel pages. Unlike the conventional banner links, this new approach empowers creators to prominently display links that are pivotal to their content. This enhancement not only streamlines viewer access but also cultivates a more intuitive browsing experience.
In a bid to promote cross-promotion among creators and enrich the viewer experience, YouTube will roll out content links for Shorts videos by late September. This innovation will enable creators to establish connections between their Shorts videos and other related Shorts. By doing so, YouTube aspires to create a more interconnected Shorts ecosystem, facilitating seamless content discovery and enhancing content engagement.
YouTube's commitment to innovation continues with its forthcoming September update. This update equips creators with expanded options to intertwine Shorts with other content, unleashing their creativity in new and exciting ways. Creators will gain the ability to edit Shorts directly within Studio Desktop, while also having the freedom to add links to related videos within their Shorts—regardless of video length or privacy settings.
Furthermore, creators will find a user-friendly one-click button embedded within their Shorts. This button will enable them to effortlessly link to longer videos, connect multipart Shorts, promote live streams, advertise video sales, and explore novel applications of this feature.
In summary, YouTube's progressive policy changes strive to strike a balance between curbing abusive linking practices and empowering creators to share authentic and valuable content. Effective August 31, links within Shorts will transition to an unclickable format. Moreover, commencing August 10, banner links will be phased out, ushering in the era of new profile links that creators can utilize.
In the interim, viewers are urged to exercise caution when encountering unfamiliar links within YouTube Shorts, ensuring a secure and enriching viewing experience. Stay updated with YouTube's evolving landscape to make the most of these transformative changes that promise to elevate content discovery and interaction on the platform.
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